Women In Leadership Conference - Making Your Mark 2008

March 1, 2008 Haas School of Business, University of California, Berkeley

Industry Sessions: Making Your Mark on Industry - 9:45 - 11:00 am
Energy	details
Entrepreneurship	details
Healthcare	details
Real Estate	details
Finance	details
Corporate Social Responsibility / Non-Profit	details
Consulting	details
Marketing	details
Technology	details

Issue Panels: Making Your Mark on Your Personal Life - 1:00 - 2:00 pm
Finding Your Passion	details
The First 90 Days: How to Hit the Ground Running	details
Learning to Say No	details
Mentorship	details
Goal Setting: Women Who Have Paved the Way	details
Minimizing Your Mark	details

Workshops: Tools to Make Your Mark - 2:15 - 3:15 pm
Leadership Communication: Making Your Mark as a Female Leader	details
Finding Your Passion	details
Leadership Presence	details
Managing Perception to Achieve Impact	details
Salary Negotiation: The Neglected Competencies - Get All You’re Worth	details
Customizing your Career-Life Fit	details

Energy

The Women in Energy industry session will feature Jan Berman, Senior Director of Customer Generation and Emerging Products at PG&E. She will moderate the discussion on the trends in today’s energy industry. Topics will include renewable and alternative industry in California and the US and also changes in federal and state legislation on energy.

Session Leader
Janice Berman — Professor, Senior Director, Customer Generation and Emerging Products, PG&E

Entrepreneurship

Two women who have made their mark in social entrepreneurship -- Kirsten Tobey and Kristin Richmond, co-founders of Revolution Foods -- chair this industry session, which addresses issues relevant to entrepreneurial ventures. Participants will analyze and discuss a real-world case from Revolution Foods to brainstorm and offer solutions to a current issue the company is facing.

Session Leaders
Kirsten Tobey — Founder and COO, Revolution Foods
Kristin Richmond — Founder and CEO, Revolution Foods

Healthcare

Healthcare companies are driving innovation through the combination of diverse technologies which offer unique solutions to health problems. However, the convergence of technologies for innovative therapies is not as easy as it sounds. Representatives from Abbott Laboratories will lead us through a discussion of the benefits and challenges of creating combination technologies and present a case example of the drug-eluting stent, an innovative combination therapy of a medical device with pharmaceuticals. Participants will also brainstorm and analyze ideas for a new combination therapy.

Session Leader
Liz Maguire — Director, Strategic Marketing Group for Next-Generation Drug-Eluting Stents, Abbott Vascular

Real Estate

Connie Moore, President and CEO of BRE Properties, will discuss the current volatile real estate markets and her tools for managing a successful career during uncertain times. She will also lead a discussion about the challenges that women face in a traditionally male-dominated industry, how these challenges have evolved, and the future outlook for women in real estate.

Session Leader
Connie Moore — President and CEO, BRE Properties

Finance

The Finance Industry Session will feature accomplished women from the industry who have successfully navigated a career in finance. Panelists will lead a discussion on a dynamic topics facing the current industry.

Session Leader
TBD

Corporate Social Responsibility / Non-Profit

Green: Fad or the Future? In a world of 30-second commercials and passing fads, how do we maintain and even grow this consumer interest in the environment that increased so much in the last year? And how do we move people from the small actions to the larger changes that will help us make a positive dent in global warming? As the starting point to the Internet for many people, Yahoo! is in a unique position to inspire its global community of more than 500 million people to be more "green."

In this session, you’ll hear the lessons Yahoo! has learned from its focus on green, and you’ll work in small groups to craft ideas to make green actions a sustained part of people’s daily lives.

Session Leader
Erin Carlson — Senior Manager, Yahoo!

Consulting

This session focuses on Women in Consulting: How to Build Long Term Professional Relationships with Clients. Whether it is through a referral, a reference, or follow-on work, client relationships are the cornerstone of a consultant's success. As a woman, building client relationships has unique challenges. Come discuss some of the dynamics of these challenges, including gender differences in relationship building activities and balancing face time versus technology.

Session Leader
Gretchen Atherton — Vice President, Trianz Inc.

Marketing

Be a VP of Marketing for a day. This interactive session features executives from a top consumer product company, who will challenge you with real world business problems and will share insights and best practices. Come and learn how to make your mark in Marketing.

Session Leader
Beth Springer — Executive Vice President of Strategy and Growth, Clorox

Technology

This interactive session focuses on the importance of privacy in today’s Digital Information Age. Session attendees will be presented with a current privacy issue faced by today’s businesses and then break into small groups to discuss this issue and offer solutions.

Session Leader
Michelle Dennedy — Chief Privacy Officer, Sun Microsystems

Finding Your Passion

For all the talk of ascending the corporate ladder, many people find that their career follows a non-linear path, especially as they seek to integrate their passions and personal values into their daily jobs. Hear about some creative ways that women have successfully brought together their passions and their careers. The panel will feature women who are not only successful by corporate definition, but are also by their profound impact in music, fashion, media, social justice and empowering others. Whether you are looking to make a career change or looking for your first job, this panel will offer inspiration, insights, and practical advice to guide you towards finding the "right" career.

Moderator
Susan Bernstein — Life, Career, & Money Coach, Work from Within LLC

Panelists
Sindri Anderson — Managing Partner, Enact Consulting
Sheila Robinson — Publisher and CEO, Diversity Woman Magazine
Jessica Steel — VP of Business Development, Pandora Media, Inc.
Jennifer Taylor — Group Product Manager, Adobe Systems

The First 90 Days: How to Hit the Ground Running

In this panel, we invite industry veterans to share their stories of lessons learned during that critical first 90 days at a new job. Our panelists will draw from their own experiences and share valuable insights on how to make a good first impression, leverage your fresh perspective, establish credibility, set goals, and build consensus to ensure a foundation for future success.

Moderator
Staci Collins — Principle, Staci Collins Consulting

Panelists
Sara Beckman — Senior Lecturer, Haas School of Business
Marcy Lynn — CSR Program Director, Sun Microsystems
Abbe Patterson — Consultant, Market Development and Influencer Marketing
Donna Sokolsky — Founder, Sparkpr

Learning to Say No

How will you successfully advance your career while maintaining work-life balance? Join us and learn when and how to say “no” the smart way. This panel features successful women who have made their marks at home and at work by learning how to say “no”.

Moderator
Ainka Fulani — Career Service Office, Haas School of Business

Panelists
Linda Behnke — Partner, Golding Capital Partners
Tanya Odom — Senior Consultant and Coach, The FutureWork Institute
Stephanie Roberts — VP of Finance (Interim CFO), Old Navy

Mentorship

Mentoring is a tool that organizations use to nurture and grow their people. It can be an informal practice or a formal program. At the simplest level, Protégés observe, question, and explore while Mentors demonstrate, explain and model; however, the true process is far more dynamic. During today’s Mentorship panel, we speak with four women who have been deeply involved in mentoring their peers to learn more about the unique strategies associated with establishing and/or participating in effective and rewarding mentorship programs.

Moderator
Kellie MacElhaney — Executive Director & Adjunct Assistant Professor, Haas School of Business

Panelists
Kate Hamilton — Director of Development, C.E.O. Women
Teresa Kuehn — Deputy Director of Athletics, University of California, Department of Intercollegiate Athletics
Stacy Blanchard — Partner, Accenture
Yvonne Murray — Director of Program Management, Adobe Systems

Goal Setting: Women Who Have Paved the Way

This interactive session features four highly accomplished women who will give insight into how they’ve paved successful careers, from finance and consulting to education and nonprofit. Join these leaders for an inspirational discussion and take the next step towards achieving your personal and professional goals.

Moderator
Jenny Chatman — Paul J. Cortese Distinguished Professor of Management, Haas School of Business

Panelists
Joan Blades — Co-Founder and President, Momsrising.org
Lara Lee — Relationship Lead, Jump Associates
Kristin Richmond — Founder & CEO, Revolution Foods
Christine Reischl — VP Enterprise Storage and Servers Finance, Hewlett-Packard Company

Minimizing Your Mark

This panel will explore how companies and individuals can reduce their impact on the environment. The panelists will also speak to how they have motivated their companies to be green, best practices for building a case for investment in green programs and how "being green" has changed the competitive landscape and the company's image in the minds of their customers and employees.

Moderator
Chris Rosen — Haas School of Business

Panelists
Krista Van Tassel — Eco Responsibility Marketing Manager, Sun Microsystems, Inc.
Suzanne Thompson — Vice President Research & Development, Clorox

Leadership Communication: Making Your Mark as a Female Leader

This workshop will help participants gain an understanding of the similarities and differences in communication between men and women as well as how these differences influence relationships, job performance and careers. It also addresses how to manage these differences, avoid unnecessary conflict, read nonverbal cues and work effectively in groups.

Workshop Leader
William H. Sonnenschein — Senior Lecturer, Haas School of Business

Finding Your Passion

This workshop will address issues related to shifting your career to something that fulfills a passion within you. Are you sensing that the work you are doing no longer works for you, and you want to consider a whole new direction, even one outside your current field? Perhaps you don't know the direction yet, or you have some ideas but don't know the next steps, or even have some fears about making changes.

Participants will gain clarity about what's next and confidence to pursue a new, more passionate path. You’ll learn an innovative way to conceive of career change, discover some innovative tools to help you sort out what’s possible for you, and find out how to increase your confidence in making a career shift. Susan will present principles that have helped her clients achieve dramatic shifts.

Workshop Leader
Susan Bernstein — Life, Career, & Money Coach, Work from Within LLC

Leadership Presence

This workshop enables participants to unlock the powerful communicators inside themselves. Participants learn specific skills and behaviors that help them connect with others and communicate their thoughts to an audience in an effective and compelling manner.

Participants learn powerful language, active listening, how to give and receive feedback, empathy towards others and presentation skills. This program allows participants to make effective communication and compelling dialogue a lifestyle, improving their leadership potential.

Workshop Leader
Arina Isaacson — Senior Consultant, Corporate Scenes Inc.

Managing Perception to Achieve Impact

People’s behavior is based on their perception of what reality is, not on reality itself. Perceptions can impact many aspects of business including: Hiring decision, Performance reviews, raises and promotions, Conflict, Effort and performance, Discipline, and Training.

This interactive workshop will examine the factors that influence perceptions, how perceptions can bias judgments and behaviors, and introduce several tools for managing the perceptual process including reducing the negative impact of perceptual biases and improving impression management.

Workshop Leader
Holly Schroth — Senior Lecturer, Haas School of Business

Salary Negotiation: The Neglected Competencies- Get All You’re Worth

Accepting less than you are worth can have devastating effects on your lifetime earning potential. This workshop will provide participants with powerful insight relative to the neglected competency – that of salary awareness and negotiation. It will provide you with specific information into what job and life factors need to be considered when discussing salary. It will walk you through the preparation process for a salary negotiation, and discuss strategies.

What if you are currently employed? How does your salary stack up with new hires? How do you counter a job offer? Also discussed will be objective measures to help evaluate if the job is right for you, including a compensation and lifestyle tool to help measure and compare job offers.

Workshop Leader
Bonnie Wild — Corporate Director, Consultant, Johnson & Johnson

Customizing your Career-Life Fit

Moving up in your job, being an active part of your family, contributing to your community, partaking in hobbies, taking a vacation. --the list goes on and on. How does one get it all done? And how does the corporate world fit your life? Can it be customized to meet your needs?

The end of the "normal" career path is upon us. Today's career is no longer a straight climb up the corporate ladder, but rather a journey of climbs and lateral moves —especially for most women. The corporate ladder is evolving, right before our eyes, into a corporate lattice™. Unlike the more limited options of the corporate ladder, the corporate lattice makes it possible for employees to customize careers—to the benefit of both the individual and the company.

This workshop introduces Mass Career Customization™, a new model for how careers are built. During the workshop, participants will have a hands-on experience with the Mass Career Customization framework and share insights with one another. We'll explore how participants' careers and life have fit together over time along four dimensions: pace, workload, location/schedule and role. The workshop will conclude with how participants can apply their learnings to their current/future work environments.

Workshop Leaders
Molly Anderson — Executive Director, Deloitte Services LLP
Nancie Fernandez — Principal, Deloitte Consulting LLP